
It can be two-sided, but keep all the information to one sheet of paper. Don't get fancy with the text, color or images and leave lots of white space. You want something that will allow the reader to capture the information in a glance.
Start with a catchy title. Add a brief (100-150 words) blurb about your story. Be sure to include genre, length, and degree of completion. If you're pitching a series, include a brief capsule of each book in the series.
A photo of yourself, name, and a bio will help the agent/publisher make the connection at a later date. Be sure to include all contact information, including any website they can go to that will share more about you and your body of work.
If you have a publishing history, include that information. Include anything that will help you and your work stand out from the crowd. One final note - keep a .pdf of your one-sheet handy on your computer. It's a great way to transmit asked-for information.
Here are a couple sites to check out if you have unanswered questions:
http://communicateskills.com/2013/01/07/how-to-create-a-strong-one-sheet-for-yourself-or-your-business/
http://towriteastory.com/whats-in-a-one-sheet/
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