Call To Action
Seems this is the latest 'buzz word' connected to promoting your brand. I first heard it expressed at the NETWO conference I attended a couple months ago, One of the presenters, Ken Tumlinson (http://www.kevintumlinson.com), tossed it around frequently.
Basically, it's another tool you add to your promoting bag of tricks to create connection with future readers. When I went looking for more information about what this involved, I found a lot of help on Facebook at https://www.facebook.com/business/help/1626883224209011.
Of course, Facebook's talking about adding it to your page but you can include a CTA in any situation where you are reaching out to your reading public.
At the conference, we were encouraged to include it in our published books, include a link to our Amazon page, asking the satisfied readers to go there and post a review.
Since I had a new novel coming out in May, I contacted my publisher to ask that it be added to the book. Unfortunately, the proof copy had already gone to the printer and I was told there would be a charge for any changes I wanted done.
My solution? A quick visit to Vistaprints http://www.vistaprint.com/ where I designed some inexpensive stickers that I applied at the back of the pre-release copies I soon ordered.
Here's another website that explains the importance of a Call To Action: https://www.truconversion.com/blog/conversion-rate-optimization/want-to-increase-sales-10-powerful-tactics-to-write-a-hard-hitting-call-to-action/
Now to get busy and add a CTA to my social media accounts.