Books Go Social (http://booksgosocial.com/)
is an online site designed to get more books read and to help authors find a new
audience. I came across an interesting survey they recently conducted and
thought I’d share the statistics it revealed.
In mid April of 2016,
they asked 10,236 English-speaking readers to participate. Only 546 completed
the survey. When asked if they owned or used a Kindle or e-reader device, 85.3%
said yes.
When asked how
important social media was in helping to find new books, 77% gave it a 5 or more
out of 10 rating. Newspaper reviews received a 46% rating of 5 or more and bookstores
gained a 69% rating or 5 or more. Interestingly enough, 46% of those surveyed
responded they preferred Ebooks and 53.8% preferred print books.
54% said they read 4 or
more Ebooks a month and 32% read the same number of print books in a month’s
time. When asked to list their genre preference, fantasy/sci-fi came in #1,
literary #2, romance #3, mystery #4, historical #5 and Young Adult #6.
71% stated they read
self-published books. When asked what they considered the right price for an
ebook, 70.3% answered $3.99 & under. 49% admitted e-reading has impacted
their print book buying and reduced the number of print books they buy.
I was really interested
in the results revealed in the remaining questions. When asked, what makes you
stop reading a book, the response was that quality was critical. 80% said that
the cover impacted their buying decision with 78% saying Amazon reviews
influenced their buying decision.
Books GoSocial’s conclusions:
Ebook reading is gathering pace. More ebooks are purchased
by those who use an ereader than people who read print books. Social media is
more important than book stores or newspaper reviews as a way to find new books.
Most readers will read self published books. Amazon book reviews and covers are
hugely important, as is quality editing.
A final question: where are you most likely to find book recommendations online if you exclude Amazon? 29.7% indicated Facebook.
If you want to review this survey’s results for yourself, it can be found at: https://2rmnzq.bl3302.livefilestore.com/y3mumOXHvMFsR6RkaNnc95cRBdYQiD_LX8_pC9Gzp2b3S5DLz2Lmxx4G9GHv-4eic7Uy_aDTIaIDJeqeBuuMEN7GA4II2sshP_eUTel9IUOe0n7m3L8ogpXi8iz_P_NWf3_2tdu5A-bK1KNLl_jGqU7Pg/READERSURVEY2016.pdf?psid=1
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