So a copy of my latest efforts is in the mail from my publisher. Now
comes the more demanding part which I dread
but have learned is a very necessary activity - the promoting and
I have no reluctance when it comes to plunking myself in a chair, fingers on keyboard, and letting the words flow. Its this other half of what makes a book a success that twists my stomach into knots.
For now I need to spend my time creating a concentrated blitz of email announcements and press releases, flood twitter and deluge my Facebook friends - all for the purpose of calling everyone's attention to the new book.
Promoting and marketing a book means calling attention to yourself. It means speaking out in every situation, announcing who you are and what you've done. All this self-promoting is to get people interested enough in you and your latest work so they'll shell out some dough and buy a copy or two.
So, what's an author to do? If we want our new book to be read, we do everything necessary to get this latest production noticed. And isn't that part of the reason I continue to write? To share my thoughts, my imaginations with others?