A to Z of Branding

There's a lot of advice out there for those who are newly published. One of the "hip" suggestions you hear frequently is the need to create your BRAND. Following are some of the means available to accomplish that goal.

Authenticity – nothing but the true you

Blog – an insightful website

Content – valuable content

Define your audience – focus on their needs

Email List – develop one and use it

Focus – define your brand and focus on niche audience

Graphic – create classy, tasteful design s
Help Others – find ways to be helpful to others

Influencers - seek out leaders and be of value to them

Join – find and join groups; get involved

Keywords – to help Googlers, build a list of keywords and use often

LiinkedIn – a have-to for professionals

Media – identify most useful to you and use them

Network – make connections locally, regionally and globally; spread your business card

Opine – make your stand known; don’t be bland

Questions – ask for help, ideas; be a good listener

Recognize – acknowledge everyone who assist your success

Slogan – create a catchy phrase that expresses what you have to offer

Teach – build your brand by becoming a trusted teacher

Understand triggers – learn the importance of reaching emotions

Voice – develop a unique voice

Win Friends – the key to word-of-mouth publicity

eXamine – analyze your results and build on successful attempts

You – write conversationally; “you’ is the reader

Zeal – nothing creates success like enthusiasm

I don't recommend anyone attempt to accomplish all these tips immediately - nibble away at the list and take on only what you're comfortable doing at first. Creating a brand to be recognized by is a long-term project.